Display advertising
Clearly identified site placements around relevant calculators, guides and article categories, with formats chosen to avoid disrupting core tasks.
Advertise & partner
Reach people while they are actively thinking about money.
Budget Wizard is built around high-intent moments: budgeting, borrowing, remortgaging, saving, household bills and planning ahead. We offer commercial placements that respect the reader and keep advertising clearly distinguishable from editorial content.
Commercial opportunities
Formats designed around useful moments.
We can discuss placements across the website and newsletter. Availability and format depend on the campaign, audience fit and applicable advertising or financial-promotion rules.
Our standards
Commercial, but never disguised.
We assess campaigns for audience fit, clarity and compliance before accepting them.
What we welcome
- Useful products and services relevant to UK household finances.
- Clear pricing, eligibility and important conditions.
- Evidence for objective savings, performance or comparison claims.
- Creative that is respectful of people experiencing financial pressure.
- Transparent sponsorship and properly labelled commercial content.
What we will reject
- Misleading, exaggerated or inadequately substantiated claims.
- Pressure tactics that exploit financial difficulty or vulnerability.
- Advertising designed to look like independent Budget Wizard editorial.
- Unlawful or non-compliant financial promotions.
- Campaigns that conflict with the site's core user-trust principles.
Financial products and regulated promotions
Financial advertising can be subject to additional UK rules. Where a campaign is a financial promotion or relates to a regulated product or service, advertisers are responsible for ensuring that the communication is lawful, appropriately approved where required, and contains the necessary risk, eligibility and regulatory disclosures.
Budget Wizard may request evidence of authorisation, approval, substantiation or compliance before accepting or publishing a campaign.
Campaign measurement
Reporting can be agreed according to the placement and the analytics technology available at the time of the campaign. We will not promise performance metrics that cannot be measured reliably.
Creative and editorial control
Budget Wizard retains the right to reject, request changes to, pause or remove advertising that does not meet our standards or that could confuse users about the difference between advertising and independent site content.
Sponsored editorial is subject to clear labelling and may be edited for readability, accuracy, tone, legal compliance and consistency with the site.
Interested in working with Budget Wizard?
Tell us what you are promoting, the audience you want to reach and the type of placement you have in mind. We can then assess fit and available formats.
Start an advertising enquiryAcceptance of an enquiry is not a guarantee that a campaign will be approved or published. Budget Wizard may decline advertising at its discretion.